Serena by the Sea Pool Sunset
March 02, 2021

Luxury Condos Attract People Migrating From Northeast To Florida

Celebrity real estate broker Ryan Serhant will be among the guests at the reveal of Serena by the Sea in Clearwater March 5.

CLEARWATER, FL — Real estate brokers are invited to attend the reveal of Serena by the Sea, a new $70 million, 80-unit boutique seven-story condominium development overlooking the Gulf of Mexico in Clearwater.

The event will be held at the Capitol Theatre, 405 Cleveland St. in Clearwater, March 5. A cocktail hour will begin at 5 p.m. and the presentation will start at 6 p.m.

Among those attending the event will be Ryan Serhant, celebrity real estate broker and star of two series airing on the Bravo network: “Million-Dollar Listing New York” and “Sell It Like Serhant.”

Serhant, who just published the book, “Big Money Energy,” recently sold the most expensive home ever sold in Florida to a mystery Russian buyer for nearly $140 million in cash. This transaction comes on the heels of him selling the most expensive condo, a $33 million penthouse at Miami’s Arte Surfeside (where Ivanka Trump and Jared Kushner are currently renting).

Also appearing at the event will be Florida’s Chef of the Year Bob Aungst, who will host a champagne reception in Serena’s Model Kitchen. A former real estate broker himself and now a handcrafted culinary expert, Aungst has served four U.S. presidents, multiple political leaders and numerous members of royal courts.

The latest project of Valor Capital, a Florida-based development firm headquartered in Clearwater, Serena by the Sea blends contemporary design and state-of-the-art technologies in a real estate market that has seen exponential growth despite the coronavirus pandemic.

“We saw very early into the pandemic that our clients’ priorities had expanded beyond luxury. Understandably, ensuring their health and well-being in community living spaces would be held to unprecedented levels,” said Robert Palmer, digital marketing strategist at Valor Capital.

Among the innovations at Serena by the Sea are state-of-the-art air intake and water filtration systems, UV disinfecting lights and touchless door entry systems.

Priced from $627,000 to $3.5 million, floor plans feature open layouts, oversized terraces, glass balconies and waterfront views. All interiors feature materials chosen by award-winning designers with color palettes that evoke the beaches and the sun.

“Not only is our community designed around the best in safety and security,” Regina Sotomayor, Chief Organizational Officer at Valor Capital, said. “We do so via magnificent common and private spaces that truly encompass what living well is all about.”

During the past 35 years, Valor Capital and its partners have developed more than $1 billion dollars in properties around the world including condominium towers, residential lots, golf courses and shopping centers.

Its Florida division is currently centered on the Tampa Bay area, where projects include the Skyview, a 36-unit boutique condominium development in the heart of downtown Clearwater.

“Homebuyers in highly urbanized areas and major metropolises have been increasingly interested in buying more spacious properties in milder climates,” said Sotomayor. “COVID-19 was perhaps the final impetus many of them needed to finally make the move.”